I have written about the most talked about concepts of Search Engine Optimization however in this blog I would be centering around the SEO basics.

There are a few pre-requisites that one should consider when considering Internet Marketing campaign of a website or if one is seeking Internet marketing professionals to devise a strategy for promotion of a website. It is necessary that you should know these factors when you are seeking Organic SEO of your website.

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7. Meta Tag Optimization - Meta tag optimization has been taken up in detail earlier in a blog of mine. I’d rather leave you guys with a simple Internal Link for juicing up the concerned page. So follow this link to read more about Meta Tag Optimiation.

8. Image Optimization – Images are an inseperable part of the modern day webpages. Apart from tweaking the HTML of a website, the Images on the website can also be rightly tweaked for better Search Engine Results. The same can be done by :-

•   Adding right Alt text tags to the Images. The alt tags, when carry the keyword for which the pages are being optimized give those keywords the authority of the rich componenet – Image File – which has been embedded in the HTML skeleton with the associated Alt Text tags.
• Choosing the file name wisely can also add more to your Image Files. If you choose the file name as English-Language-school-London.jpg instead of img123.jpg this is certianly going to add a difference to the keyword authority linked to a website.
• Having a right Image Title definetely boosts up the keyword authority too.
• Linking the images to the right pages also boosts up the authority of the linked page. Suppose the Alt Text added to an Image is English Language School London. now the linked page London-Schools.html wihen linked with the image would boost the webpage’s relevance for the keywords.

9. URL Structure – The .htaccess file is a playground for PHP web developers who consider SEO from the start. According to the Google guidelines for the Webmaster it is always better to have a page with the URL something like this:

www.domainname.com/search/english-language-schools-london.html

rather than having a URL seeming something like:

www.domainname.com/searchschools.php

The initial form of the URL has the related keywords in it and gives a website more mileage to a website over the latter URL form.

10. Anchortag Optimization – Having right anchortags along with the Internal Links plays a good role in letting the flow of link juice into the linked pages. Internet Optimiation experts should make sure that the Anchor tags must have the keywords as the Anchor tags and must be relevant enough for the linked pages.

So next time when you are going to start off with picking up a Internet Marketing Agency to do the SEO of your website, make sure that you do consider the above basic checklist for On Page Optimization. I will be writing more about the Off Page Optimization checklist in the next post.

Cheers!

Deciding what pages you actually want to rank higher on Google is a crucial step if you are considering search engine optimization for a website . Why? Because it is in the nature of Search Engine Algorithm that the Page Rank of a website gets distributed amongst all the links on the silos in set equated proportions. 

Really Simple Syndication (RSS) has sped up information sharing on World Wide Web. In early 90′s when the webmasters had the rising concern of syndicating there content on the net with other related websites which would enable more reaches to there e-repositories, RSS was developed in Apple Dome.

The RSS in today’s age of internet can be related to the Pigeons of bygones. RSS feeds are generated frequently from the fountains of frequently updated modules of a webpage in form of parsed XML. This XML contains the updated information. The nature of RSS feed is such that it automatically updates when a new content is added and this feed can be subscribed by a reader on his RSS reader and then read later.

The blogs comes packaged with this handy feature and this has lead to the popularity and sudden expansion of the Blogosphere.

It is a good idea to have a RSS feed generated on your website for the content that is worth sharing and what you feel might interest and attract a huge lot audience to your web page.

These days, sites like Technorati, Stumble Upon and Reddit – in order of ease of use according to me – are the libraries of these Blogs. These websites allows a user to subscribe to these blog with there RSS feeds and then allow a rating system where one can rate the blogs.

The new buzzword is with Monetizing RSS. What could be better than earning revenue along with enjoying superfluous traffic to your web domain?

Feedburner has made it possible. Post acquisition by Google, Feedburner now presents a feature where one can monetize the feeds burned with Feedburner using Ad Sense.

Once important thing while you are Syndicating your content with some other site it is useful to ask the other site to provide a link back to your website so that you reserve the authority for the Originality of your content. This prevents the MORE AUTHORITATIVE website to farm your content and display it as a part of there web page while they get indexed on the search engine results.

Usually it is preferred to prepare a different content which represents the original content just like a snippet – and then syndicating that snippet. One should always make sure that these snippets have a link back to the original content so that the credits remains reserved to the original content.

All Search Engine optimization experts know that coming straight from the authoritative content repositories – RSS feeds are more reliable than those annoying E-mails and the ease of subscribing complete content along with the images in a simplified form with the added advantage of monetization has truly made RSS feeds the Real Smart Scribing. How I wish! My local supermarket also had a RSS feed running which would help my mom decide the months Shopping List without much ado..

One day I was sitting back in front of my PC staring at my his screen helplessly. My office colleague Santosh is a man with million idea bulbs in his head and when we start discussing about Blog Promotion and Money Making Tricks Online, we go overboard with our discussion only to end up even more puzzled.

Further follows the restlessness. I spent hours that day – confused – We had a long conversation about RSS exchange and its advantage.

Just then Santosh shot his question – “What if we start generating RSS feeds from a Blog Category Wise?”

“Wouldn’t it help the Blog to have a myriad of categories with quality content on each category?”

“And then later maybe we can use it to Exchange the RSS feeds with the related websites?” – I added.

Heh, by default, its always been me who nailed the final thought which had the gist to the rest rotwang we crap together. (you gotta accept this Santosh)

Okay back to the topic now, what I meant with the category wise RSS feed is that suppose there is a site www.me.com with categories as follows:-

1. Unique Category A
2. Unique Category B
3. Unique Category C

The Ideal blog will start generating the RSS feeds particularly for each category rather than for the WHOLE BLOG!

So the RSS FEEDS would be like

1. RSS Feed for Unique Category A
2. RSS Feed for Unique Category B
3. RSS Feed for Unique Category C

Now for the Barter – which is the essence of the Internet revenue generation model followed by Search Engine Optimization Gurus.

There is a second website www.you.com

This website has the content related to my blog’s Unique Category A. So I will provide a Deep link in my Unique Category A for that website. And as I give them a back link I get the Moolah for it.

Usually, a well thought blog model is a well thought revenue model.

Now, due to the category-wise feed generation nature of my blog. My Blog will have excellent distribution rate around the whole wide web.

This increases the chances for My Revenue generation over the chances of Revenue generation of any such website, which doesnt have such Category Wise listing.

The Bottom Line Being – “Content Is King.”

You got unique content which appeals to masses on your Blog?

You could be making PHAT CASH!

So are you looking to create Category-wise RSS feeds for your blog without minimal PHP and other coding headaches?

Click here – I have found a way.

Thanks to Feedburner!

To begin with a Search Engine Optimization campaign you must know what a Keyword is.

A keyword is a word that is targeted by the Search Engine Optimizers to proceed with the Search Engine Optimization campaign. It is the word that is entered by the Searcher in a search engine that yields Results in the Search Engine Result Page.

So… Ideally speaking you should plan the keywords very carefully. On each keywords, depending on its validity there is a certain amount of competition. For instance there may be a site called www.mywardrobe.com. This site may have 10 keywords. Ideally, the keywords with less competition are targeted first. It all boils down to the Search Engine Analysts instincts and a well planned SEO strategy.

So how exactly can you Research the Keywords? What Keywords must you target?

Um, there are a thousand websites that offer a Search Engine Research Tool. But I personally rely on Google! Because Google is the most used Search Engine around the world. So what you do is Go to this link

And start the analysis of the keywords in order to see the competition and then decide your SEO strategy. Easy! Is it not?

Eh! Not really. This is not the end of SEO. Now, you start with the jorting down of the documentation for the Strtaegy that u would follow to bring your site in the Top 10 Search results on the SERP (search engine result page).

We will talk more about the further startegy in the coming posts. Till then…Adios.