Archive for the ‘SEO’ Category

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Best Internal Linking Tactics For SERP Boost

Monday, June 14th, 2010

Internal Linking is one of the most unrealised SEO factor which has a serious effect on your Search Engine rankings. Depending on Menu Bar et. al. for deep crawl, is the biggest mistake a SEO / Link Building Services can make. That being said, if search engine is unable to crawl your website deep, you are probably not getting much benefit. Having a 100 page thick website which is not well internally linked in comparison to a thin 30 page competitor’s website which is well internally linked is going to show you frustrating results on Search Engine Result Pages.

Best Anchor Text Practices
Anchor text aka Link Text is the factor which gives your linked page a rank on internal hierarchal level. So internal link text is the clickable part and the part which is realized by Search Engines as a ranking factor. So essentially, when you decide as to which keyword you would like to use for internal linking, you should consider both the clickability of the keyword as well as SEO relevance in mind.

Best Siloing Practices
To know more about Siloing and its relation with Internal Linking, read this post. It is very important that you know which themes (webpages) must be internally linked. When you are using Link Building Services, which are building inbound links for you, you should keep your eye out on the theme of backlinking sites. Similarly, while carrying out internal linking for your website, its very necessary that you link amongst the right theme of sites. Good Internal Linking architecture is necessary to maximize all the content resources available for a crawl.

Best Link Density Practices
Lets say you have a blog which has ample of internal links. Now its necessary to know that upto what extent must you internal link a certain page. Most Link Building Services / SEOs tend to over do internal linking to a money page on their website hoping that this way they will be able to transfer a LOT of Link juice to the pages where they actually make money. Too much link juice, might as well cause link diarrhoea. So when you carry out internal linking make sure that you are touching the right theme from the page.

Internal Linking on a website is a very strong ranking signal for Google and has a massive effect on the organic Search Engine rankings of a website for its bUsiness keyword. Internet can be interpreted as a huge pipeline with websites as shops, offices and residences. The Link Authority travels through the linking pipeline (internal plumbing/external plumbing lines). So SEOs must make sure that they adopt the right internal linking architecture for the website which benefits it organically. Here is another post that we did earlier on how to decide a website’s SEO architecture by using Google’s Universal Search Tool!

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6 Reasons Why Your Email Link Building Efforts Go Waste

Saturday, June 12th, 2010
Do You Like Juicy Back-links?

Most Link Building Services and Link Building Experts around the world rely on approaching the best backlink prospects via Emails. Amongst the other link acquisition techniques, Link Building via Email is one of the most powerful backlinking approach and ensures that if done correctly, you could be quickly gaining lots of versatile Juicy Links.

However, there are several Link Builders who spend a lot of time trying to approach webmasters for 3 Way Link Building hoping to acquire quality backlinks but end up in webmasters’ Spam Folders / Trash Folders. So, if you are sending mass emails to your backlink prospects which reads some thing like :-


“My name is xxxxxx. I’ve just visited your website  buckdat.com and I was wondering if you’d be interested in exchanging links with my website. I can offer you a home page link back from 2 of my Business websites which are: http://clcnm.org/ and http://commerciallandconsultants.com.


I’m sure this exchange would be benefitial for both of our sites, helping towards increasing our visibility in search engines. If you are interested, please add the following information to your website and kindly let me know when it’s ready. I’ll do the same for you in less than 24 hours, otherwise you can delete my link from your site. Title: Media Monitoring Service DESCRIPTION: International news monitoring and evaluation services from TNS. URL: http://www.tnsmi.co.uk/ I hope you have a nice day and thank you for your time.


Best regards;
xxxxxx”


These sort of emails just don’t cut it. Why? Because they lack the bait plus such unsolicited emails are readily slammed. The pitch in the above email is a total turn off and it can certainly be tagged as a good deal-wrecking email.

We are listing some top Email Link Acquisition mistakes that link builders make while proposing a 3 Way backlink exchange to a webmaster:-

  1. No-subject emails are like Internet Edwards Scissorhands. Untidy and destined to land in the Spam Box.
  2. Ineedlink@gmail.com – We receive atleast 20 such backlink exchange requests from free emails claiming they would be happy to place our links on high authority domains. Would you take such emails seriously?
  3. Me-Myself and I Emails – There are some link builders who write a long self proclaimed note prior to telling what is the actual purpose of this email. Such emails are a total turn off! You should try to be exact with your requests and what you are offering to ensure that you hit the right spot with each email. If you do want to add a small note about yourself, add it AFTER you are done clarifying the actual purpose of your email.
  4. The unrelated link request – Are you contacting a webmaster because you are fascinated by the PR of a website? Such link requests to a non themed websites not only speak aloud about your industrial lack of knowledge but also are a deal breaker again. You may read more about Google’s latest backlink relevance update here.
  5. Contact Information – If you are writing an email do not forget to enclose your contact details. Its always advisable to mention your IM details in the email for instant link deals.
  6. The most important point is that when you are mentioning the 3 way link web properties, offer your link prospect a choice and stats of those websites. You must be able to give the other webmaster a choice between the links to get the best deal.
Requesting links by emails is no doubt a time consuming affair, but its a very strong way of building links. With a winner email writing style and to-the-point message in your email you can easily get the links you want. At Buckdat, we practice email link acquisition strategies which bring results. Right from the backlink profile analysis of a link prospect to the right email approach – everything is practiced per industrial standards and under no-link-spam Search Engine Guidelines.
Building winner link partnership is the key to have solid backlink resources at your disposal  there is also a lot of success in offering samples, free products, guest blogging opportunities, or other incentives that can help establish and build on a long term mutually profitable backlink partnership.

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Brute-Force SEO Submission For Smashing Through Top 10 On Google

Saturday, June 5th, 2010

For the past 6 months now, we have been competing against over 56,900,000 websites for the keyword “Link Building Services” on Google US. Our website started off at #118 result on Google for the keyword “Link Building Service” and “Link Building Services”.

After around 7 months of hardcore content creation, social media activity and backlink acquisition, we flew off to #3rd page of Google US for the keyword “Link Building Service” and 2nd page for “Link Building Services” and then been there now for over 2 months now. Just then it was obvious that more incoming backlinks are NOT going to be much help in ranking improvement. It is evident that we are fighting against domain authority and only ongoing content creation would be the way ahead to penetrate top 10 results on Google.

Well, the good part is that now Google’s new interface has paved out a way itself to provide equal opportunity to the relatively less authority nascent websites/blogs. If you have a website which is not able to penetrate the top 10 crust of Google due to high authority domains and nascent age of your domain, you must try the alternative route to the top 10 spot on Google:-
  1. Google News Inclusion.
  2. PR submission.
  3. Twitter Updates.
  4. Blog inclusion.
  5. Article syndication to top Google loved directories.
The above can not be achieved by Junk content syndication to spammed auto-approved directories – you might wana read this another interesting post that we did regarding Directory Submissions & Article Submissions. On an average you could earn over 10% referral traffic by appearing on Google News results and also ensure that your domain is getting more natural backlinks built. One article submission or press release submission blast could rapidly get you exponential growth in your search engine traffic.
So if you are fighting against tough competitors on Google for achieving top ranks on your high traffic business keywords, you could go about smashing the competition by using powerful SEO submission services which syndicate quality content to Google Loved Article directories and Press Release websites.

Need a quote for Powerful Article Submission Services or Press Release submission services? Feel free to contact us via our Contact form. We will get back to you in less than 24 hours!

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Google MayDay Update – Cutts Confirms Long Tail Traffic Impact

Thursday, June 3rd, 2010
April 28th 2010, Google threw another update into play. While Google has its share of fun, webmasters around the world are still scratching their heads over what the heck went wrong. Matt Cutts confirmed this to be like any other 350 to 500 updates that Google introduces every year in its algorithm.
[youtube=http://www.youtube.com/watch?v=WJ6CtBmaIQM]
So what exactly is Google upto? Is it an attempt to reshuffle web? Or is it that Google Engineers were busy coding PacMan and lost control of their core ranking system? For some E-commerce websites which held strong top spots for long, this update has been a massive blow as their sales have gone down upto 50%. Usually these changes and turbulences in traffic referrals from Google are a signal that an algo upgrade or indexing update is on, but the fact that Matt Cutts clearly states in above video that these changes are PERMANENT and would NOT be ROLLED BACK, is the cause of biggest worry for webmasters. To follow the effect of Google MayDay update, you could follow this, this and this thread on Webmasterworld.
How Did Google Mayday Update Effect Search Engine Performance Of Websites
Between April 28th and May 3rd, a number of websites found a sudden drop in their search engine referral traffic, especially the share coming from Long Tailed Keywords. Some webmasters also reported that their websites continued to receive 10x more hits from Google Bot and the activity of Google Crawl increased manifold on websites with more deep crawls. It seems like caffeine roll out went full blow and it started re-indexing and re-grading the webpages.
When it came to Search Engine Traffic — the traffic trend seemed to waiver in following fashion:-
  • For some webmasters, ranking stayed the same but traffic went down – This came up due to following factors:-
    • Google Suggest feature went berserk (still is), now Google is giving suggestions for all long tailed keywords and from “did you mean: “ to “we think you are looking for” shift is in offing. In an attempt to serve more accurate and user friendly searches,Google is referring traffic to other search terms for which webmasters did not choose to optimize their websites.
    • Google map citation went off – Oh yea! this is one of the most important factors which hit the websites, the map citation went off, on an average a google map results, rake in 30% traffic on local search terms.
    • More weightage to brands? Try searching for the keyword “Hard Hats”. Now Google has started serving Brand results on the top. They look pretty much mute with minimum content on it, but this for sure is going to cut down the traffic that reseller e-commerce sites were raking in.

  • For some webmasters, the rankings also went down and hence resulted in a drop of traffic. This change in rankings was because of the change in the way Google is now weighing the backlinks. Google Caffeine has started weighing the backlinks to a particular website a lot differently
What Does Google MayDay Update Signal About Backlink Weightage?
After looking at the Search Engine Index and Stats of our own Link Building campaigns, we would agree that Google is now devaluing the following cadre of link:-
  1. Sidebar Links.
  2. Footer Links.
  3. Temporal Links.
  4. High OBL page links.
Looking at individual webpage level, wepages which had backlink profile about and above 30% dependent on above link types saw a rapid fall in Search Engine rankings. The in-content links now are definitely getting more value and power when compared to such isolated backlink types. Webmasters who were using link building services which rely on building contextual links reported that their pages did not see any massive shift in SERP placements.
What Google Is Signalling To Webmasters and SEOs
Many call such Google updates as very non-responsible but in our opinion that these intermediary shifts are introduced by Google to signal webmasters what they need to do in future if they want to continue ranking well on SERPs.
  •  The new interface; probably we lost some visitors due to the bigger number of links, images and ads available.
  •  The new caffeine infrastructure and its consequences
    • Websites are full re-spidered and re-ranked thus trust is re-evaluated.
    • synonyms are introduced and mixed with exact-match searches.
    • “uniqueness” of the content gains value so big news sites with agency content or shops with dealer copy (and thus the scrapping websites) received a hard hit.
I am ready to bet $$$ to doughnuts that while some SEOs and Webmasters around the world are busy ranting and discussing whats wrong with Google’s results, there are also certain sect of smart webmasters who are quick to adapt search engine updates and start playing in line to the latest Google updates. Websites which have benefited from Google Mayday Update are those which have their homepages pulling out fresh data from their blogs/news section. You can see the regular snippets of such websites being broadcasted on Page #1 of Google for relevant Keywords hence drawing more traffic to these websites. Also, adapting Press Release distribution and Real Time syndication is another smart way of not falling a prey to Google Mayday upda
te.
Stay fresh and stay updated. Switching to syndicate more valuable and relevant industrial content in Google trusted content repositories is the way. Google rankings are extremely fluid in nature and following the latest aldo updates is the only way you can survive the competition on Wild Wild Web.

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Cheap Directory Submissions & Article Submissions – Doing Your SEO Any Good?

Tuesday, April 20th, 2010

Can Directory Submissions and Article Submissions be a substitute for One Way Link Building from relevant sites?

If you are not sure about the answer to above question, this post is going to give you an insight about how directionless, low quality directory submissions and article submissions outsourcing is killing your / your client’s SEO aspirations. Cheap Directory Submissions and Cheap Article Submissions are your biggest mistake. I will take up both Directory Submissions and Article Submissions separately in this post.
Understanding Directory Submission & Its Importance
We are all aware of Dmoz – its Internet’s most famous and widely accessed Open Directory Project. The modern day Google Crawler, has started crawling web at a faster pace. While crawling through different sites, Google’s crawler is able to identify the theme of a site, based on the content, outgoing links and neighbourhood links. Now, when you get SEO directory submissions done for your website, you are doing nothing but telling Google that your website belongs to a certain theme. By directory submission of a website under relevant theme, the submitted website is listed under a specific theme of the directory and when the same work is carried out to more than 100 directory websites per month, your website acquires a degree of relevance for the selected theme. 
Importance Of Directory Links In SEO
In my opinion, Directory Submissions For SEO, have negligible importance when considering the backlink weightage. Why? Because, when a Directory Submitter visits a directory and submits your website. Based on approval time, once your website is approved, there are several other websites which get approved along with you. As a result, your link shifts from the first page under the relevant directory category to the second page and so on. Importance of directory submissions in SEO could be justified by saying that SEO directory submissions help in theming your website. Subjected to Google’s love for the directory ofcourse.
Cheap Directory Submissions – The Ugly Truth!
When browsing through internet, you can see that there are several so called Cheap SEO submission firms out there. If you have subscribed to any such Directory submission packages from those SEO submission sites, its about time that you review the reports that you receive throughly. Why? because you will be shocked to notice that half the directories out there do not accept the right anchor texts which means zilch in terms of theming and backlink relevance. 
Also, there is another dirty card that most Directory submission firms pull out on you — fast approval directories. These are the directories which are unmoderated and all the links are automatically accepted without any screening. In other words, you will find such directory websites infested with several gambling, pharmacy and other adult themed outbound links. Now imagine your website’s link on such 60 fast approval directory sites?

Understanding The Importance Of Article Submissions
Google loves contextual links. With Article submission and creation, you are not only earning a readership bait but also a contextual link. The quality of article and its wavelength with the related traffic plays a very important role in article submissions. To explain this better, I would again like to highlight the role of Link traffic in backlink weightage. Google has started preferring links on pages and websites which have good audience retainership and incoming traffic rate. Article submissions along with Press release submission holds good merit for SEO only if done wisely and not cheaply!
How Low Quality Article Submissions KILL your SEO efforts!
Again, while reviewing a few article submission reports from our clients who chose to switch SEO providers after being dissatisfied with quality and results, we found out  a similar pattern of erroneousness in the article submissions which other bulk article submission SEO companies follow – non-spun-content in articles. To explain better – the trick lies in not carrying out 500 article submissions. You could achieve the same results by carrying out 100 article submissions provided the content in these articles is spun and unique. By unique I do not mean creating 100 variants of articles, but changing them in such fashion that Google treats each article as reviews submitted by different sources. The links achieved by submission of such unique content across most trusted article websites like Ezinearticles and articlebase. Another issue, very similar to directory submissions is that these reports had several websites which do NOT accept any in-content links – which means no merit from the content submitted.
Are You Getting Best Bang For Your Buck Spent in SEO Submissions?
About time you ask your self that question – what are you paying for? Those voluminous, fancy submission reports or quality of the links that you achieve from these Article submissions and directory submission work? 250 submissions is certainly not 100 quality SEO submission and if you fail to realize the importance of quality SEO submissions over cheap SEO submission you are losing out a lot.

The trick lies in capitalizing on the factors where other’s are missing out on and knowing your market right. Search Engine Marketing is all about knowing your propagation media well and having your finger right on your target audience’s pulse. Make sure that you have made your choice of link building services wisely and its about time that you dump oldschool bulk submission work and focus on relevant backlink building.

If you are seeking a no-obligatory quote for quality article submission and directory submission work, feel free to contact us using our contact us page and we will get back to you in no less than 24 hours!

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