After the last GUI update, where Google introduced an “everything” left hand side column, there is another GUI update that Google recently tested. I saw the update and knew instantly that there is again going to be a lot of traffic shuffling as this feature rolls out. How? Watch this video first -

As you can see above, the screen changes when the keywords are entered displaying relevant websites corresponding to each search query which is suggested by Google itself. Now, the probability of earning a click for a website for a pattern of keyword search would depend whether a website ranks well for all the keyword derivatives.  That being said, if this update rolls out, it would become necessary that the webmasters have their sites optimized for each and every keyword string derivative to have the necessary probability in the dynamic SERP Layout.

IMHO – strength of business keywords for which a website ranks would get diluted if this GUI feature rolls out and it would become imperative for the webmasters to rank for all the other alternative and derivative keywords where they dont rank yet. ‘

While Google has its share of fun working on these GUI updates, SEO services along with webmasters must prepare for this update, beforehand, to ensure that like last Google GUI update which resulted in traffic scattering, this one doesn’t proves to be another traffic sieve.

Is it Bye Bye Long tail? Or welcome Short Tail.. Only time will tell. Right now it looks like the race between the websites would now involve which website can rank well for the shortest keyword derivative.  Link Building Services and Link builders around the world might update their Anchor Text and Link Inventory something like this:-

1. Long Tailed Keyword – 10 links

2. Long Tailed – 100 links

3. Long – 1000 links?

Whats your take on this Dancing SERP test that Google performed recently? Do you see it as a cool Ajax trick or a Threat to your long tailed traffic? Well, it reminds me of the last MayDay Update.. only time will tell.

It seems that on June 2nd, Google made an attempt to reverse the Mayday Update which was responsible for massive traffic drop in long tailed traffic throughout late May. Recently, Google also confirmed that its Caffeine Index is complete and also boasted on providing more upto date information including blog posts, forum, video and real time updates from Twitter. But after June 2nd, it seemed that the things started to settle down back to normal. (atleast for us)

Many SEOs around the world were of the opinion that the drop in traffic is due to Google’s attempt to reindex the web and it seems that the latest declaration by Google confirms just that. Talking about our own blog, we used to get over 100 uniques a day from a keyword like “Link Building Services“. Many more such keywords which were apparently high traffic keywords took a serious hit and the traffic saw a downward curve. Reason being the new Google interface which is no doubt more informative as compared to the old interface that Google had but the fact is that now Google’s search engine result pages are now more retentive as compared to the old interface and distracts the visitor by giving him information from various resources. We discussed how SEOs  and Link Building services could still take advantage of this whilst optimizing their client websites.

What does Google still lack? Keyword intelligence. Why? Imagine someone searching for a keyword “Cleaning Services”. Why is this person presented with the news? Google has turned totally daft to the fact that there are people and business owners out there who rely on it to make a living by getting discovered on its Search Engine Result Pages. When half the page is occupied by Adwords Advertisements and the rest via these real time news, blogs and pictures. There is a 10% less chance that someone would consider going on the second page for finding a more relevant site on Google. As a result — SEOs and Link Building Services will now need to be ever more strapped and technically equipped to get their client’s business websites on the top 10 page of Google.

More discussion on the above can be found in this thread on WebmasterWorld.

Mid 2009, when Google started to feel the heat due to Twitter’s Real Time Search Engine picking up the momentum, Google came up with PuSH platform. PuSH was defined as an addition to RSS and Atom feeds which is a server to server protocol and allows a user to subscribe/publish their content.

Soon after, both – Wordpress and Typepad blogs came up with plugins for PuSH technology and PushPress (for wordpress) went viral instantly. Google already integrated number of additional features to its Search Engine Result Pages for instance – Real Time Content Indexing from Twitter and this clearly indicated that Google was giving weight to the links shared on twitter and facebook – Real Time Link Building came into play and the real time shared links which carried traffic along with them are now given more weight by Google’s Algorithm.

So What Exactly Is PuSH?
An abbreviation for PubSubHubBub protocol which was launched last year. This is a server to server protocol which enables near instant (6 seconds delay) updation of content. Google plans to integrate PuSH for its real time search results.

What would PuSH mean for SEO?
PuSH would definitely mean more traffic for sites which keep updating their content regularly. So if you have a blog integrated on your website and you are like blogging every hour, you can expect rocketing traffic to your website and more Search Engine Recognition for your theme.

How Would The PuSH Content Be Graded By Google?
PuSh Content will be graded on the basis of the authority of the source website for its Theme. Google is going to select PuSH content based on the merit and trust factor that website and its content earns from Google. So in a way, this is again going to depend on the search engine crawl entirely.

PuSH would also open a new avenue for the spammers who would try to push content via this Real Time Traffic hub and Google is going to rate the source reputation and trust – post crawl to vroom the content on its HUB.

What is IM world saying about Google’s Real Time Indexing Model?
Many Internet Marketers are of a view that mixing Search Engine Results with organic has made Google’s search quality very diluted. Searching for a website which deals with a Viral Keyword pulls out lots of spammed content and unrelated tweets which have no reason to be on the first page of Google after displacing the other organic trusted sites.

Having an all together different plat form for indexing real time content would be anyday improve the searchability on Google. And what are your thoughts on this one?