When going about building or acquiring backlinks the most important question is how do you identify a Heavyweight link? A heavyweight backlink from 2 years ago might be present day’s malnourished link. Google has always been a dynamic beast continuously rolling out new updates, interface changes and several other features. Bing still in its primordial state is struggling to establish trust and relevancy in its Search Engine results.
From a link builder’s perspective, identification of a linkable prospect is the most important thing. Next comes the link acquisition tactic.
So my question is, in this ever-evolving Googledom how can a Link Building Expert know which links would weight heavy? Which link would propel the organic ranks to the next level? Which links are worth the backlink acquisition courtship? Which links might harm the rankings? Everyone has their own opinion. There are blogs, websites, seminars and forums. If a link building professional goes about reading all of those, it would be like getting wires crossed.
There is lots of information which wins credibility due to writer’s industrial influence, platform’s reputation or viral nature. But would you trust any information which is popular online and would still adversely affect your client’s SEO? Would you test the widely accepted link building notions? It would be a grave mistake to do so. I personally, wont chew on any information which is not 100% accredited or cited by the Search Engines themselves.
To develop a link building foresight, the best way would be understanding Search Engine Patents. Patent is the information which a search engine would necessarily deploy in its technology of assigning webpages a ranking. For instance, Google’s patent of node ranking in a linked database is available at USPTO. If you go through the whole data mentioned on that above link, you would get some solid idea about how is a backlinked document from Google’s index ranked by its algorithm. So if you are offering Link Building Services and would like to deliver results which are at par, make sure that you know the facts right from the horses mouth.
Understanding the latest patents is like understanding the latest or upcoming search engine updates. For instance we wrote about Google’s Reasonable Surfer patent earlier and have made sure that we bring about the necessary elements of this patent into our backlink development exercise. Logic and Foresight, both must be deployed if you want to build those heavyweight backlinks which will smash your competitors out of the water.
Tags: Link Building Services
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