It seems that on June 2nd, Google made an attempt to reverse the Mayday Update which was responsible for massive traffic drop in long tailed traffic throughout late May. Recently, Google also confirmed that its Caffeine Index is complete and also boasted on providing more upto date information including blog posts, forum, video and real time updates from Twitter. But after June 2nd, it seemed that the things started to settle down back to normal. (atleast for us)

Many SEOs around the world were of the opinion that the drop in traffic is due to Google’s attempt to reindex the web and it seems that the latest declaration by Google confirms just that. Talking about our own blog, we used to get over 100 uniques a day from a keyword like “Link Building Services“. Many more such keywords which were apparently high traffic keywords took a serious hit and the traffic saw a downward curve. Reason being the new Google interface which is no doubt more informative as compared to the old interface that Google had but the fact is that now Google’s search engine result pages are now more retentive as compared to the old interface and distracts the visitor by giving him information from various resources. We discussed how SEOs  and Link Building services could still take advantage of this whilst optimizing their client websites.

What does Google still lack? Keyword intelligence. Why? Imagine someone searching for a keyword “Cleaning Services”. Why is this person presented with the news? Google has turned totally daft to the fact that there are people and business owners out there who rely on it to make a living by getting discovered on its Search Engine Result Pages. When half the page is occupied by Adwords Advertisements and the rest via these real time news, blogs and pictures. There is a 10% less chance that someone would consider going on the second page for finding a more relevant site on Google. As a result — SEOs and Link Building Services will now need to be ever more strapped and technically equipped to get their client’s business websites on the top 10 page of Google.

More discussion on the above can be found in this thread on WebmasterWorld.

Tags: Search Engine Updates

This entry was posted on Wednesday, June 16th, 2010 at 12:50 am and is filed under Search Engine Updates. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.