Reality check for Link Building Services around the world - Link Traffic is a major authority for back links now.
So what is Link Traffic?
Link Traffic is the amount of traffic that sieves through a particular link from one website to the other website. Which automatically means that Banner Links and other Image links are NOT going to lose their authority just yet but the shady blog roll links are going to die a slow death in time when Caffeine goes full blow.
What is Real Time Link Building?
Real Time Link building is a buzzword that I saw, was first used by Garrett French on Search Engine Land. Real time link building is the Web2.0 aspect of link building where the Search Engine rates the authority of links based on their sharing and syndication amongst the participants on Real Time Networks like Twitter and Facebook. There is no set way or understanding of how to carry out Real Time Link building but their is a clear indication from Google as well as Bing that the Search Engines are now going to prefer the links shared on such networks. How? Search for any Twitter trending keyword on Google, you will find that Search Engine Results would display tweets and other real time updates (from news websites primarily).
How did Real Time Link Building evolve?
While link building experts around the world were busy expanding their database of websites, Google quietly amalgamated Real Time Search in its Search Engine Results. An analogy of the same that I understand is that - Google understood that a lot major chunk of info and updates was being shared on Twitter and Facebook which never cycled in Googlosphere. So Google decided to start follow those little shortened URLs and rank them based on the keywords that surround them. We discussed this aspect in much detail in a earlier post - Matt Cutts On Link Building 2010 - A *Must Read* For Link Builders. This clearly implies that stayin' alive and afloat on Google Top results is only possible if your web content / your website is getting tweeted and re-tweeted (added authority) with the right set of keywords in conjugation.
How Would This Affect The Present Link Building Style?
If you have already hired link building services for your website promotion, you need to have an add-on now. An in-house or offshore human resource which is capable of providing quality industrial content for your website. The idea should be to capitalize on industry and dominate the Search Engines by pumping out content which would be highly linked to. Not only the content quality but content appearance would also play a very important role in this aspect. OK, next, after you are done getting a resource who is adding caffeine friendly content to your website, you must ask your Link Building Services provider to carry out strategical link building to this healthy and live content section on your website. Why? because Google is now giving preference to websites which are ever impoverishing and adding quality content - A set deviation from old bogged down ranking system which was ruled by the number and PR of the backlinks. Ain't It?
Is This The End Of Email Link Building Then?
Ofcourse Not! There have been several forum topics cropping on webmasterworld which speak that the current Google Algorithm is going to have its impact on the Link Building Services which earlier used to rely on Emails to fetch webmaster back links. I do not see ANY effect at all on Email link Building at all. But yes, the link building services would have to now get more choosy and smart in their back link identification skills.
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