What Affiliates Need To Know About *NEW* Google Adwords Policies

Google has given out loud and clear signals that they are going to take the Ad Review process more severely. In a recent update on Google Official Blog, it has been clearly mentioned that the Ads will be checked more thoroughly and nature of business being advertised will be assessed by Google Adwords Team.

The following nature of ads will lead to instant ban:-

• Biz Ops Capture Pages.
• Arbitrage sites with soul aim of earning clicks.
• Affiliate sites without relevant and original content that are designed to drive traffic to another site with a different domain
• "Get-rich quick" sites
• Malware sites
• Poor comparison shopping or travel sites without proper search functionality.

 Google has also gone out far to drag the famous Google Money Scammers to Court for a Trial.

We all know the number of ads that pour out in the Sponsored Listing Listings of Google are Oceanic. This in turn makes the reviewing of each ad manually a mammoth task, hence Google will now not only be slapping any suspicious ads but would also be Permanently Disabling Ads.

What does Permanent Disabling on Adwords Mean?
If you are a CPA promoter and you are pushing ads which do not comply with Google Policies or seem fishy, you are running in danger of getting slapped, PERMANENTLY!

Sometimes however, a ban might seem to be pretty unfair. I have seen around a hundred threads on Adwords help forums where people want an explanation as to why their legit business was slapped by Google. I had discussed a work around on the Google Adwords Slap earlier in a post last month that you might want to read.

An adwords account once permanently disabled would mean:-

• You would not be able to use your existing credit card for funding any more Adwords Accounts.
• You would not be able to run ads on Adwords using your Own Name anymore.
• You would not be able to use your existing domain as it is already slapped by Google.

We receive more than 10 queries every week about people inquiring as to WHY THE HECK where there ads slapped by Google. Most of the times the advertisers are unknowingly violating the strict Adwords Guidelines. Off these the most common issues are:-

1. Dodgy landing pages which beat around the bush and concentrate on forcing users to perform an action.
2. Too many outbound links from the homepage.
3. Fly in java scripts on Landing Pages which are not Google Friendly.
4. Improper placement of affiliate/CPA links.
5. Improper usage of the keywords which are already screened by Google. (Yes! Google maintains a record of tricky keywords which is updated frequently.)

Are you also worried about your ads not Running on Google? Or have you accepted that Google Adwords would NEVER accept your ads?

Please drop us a quick line via our Blog Contact form and we would be glad to walk you through the 'Adwords Eclipse'!