Overnight success on Search Engine Optimization are best demonstrated in those Fly-By-The-Night pharmacies on internet. If you have previously requested a quote for your website's SEO, you would be knowing better that Internet Marketing Experts call SEO as a patient process.
It is frustrating for both the Service provider as well as buyer to bear the Search Engine's Latency in digesting SEO efforts to propel websites on internet. For the ones who don't like to wait, Black Hat SEO is the way!
So what kind of websites go ahead opting for Black Hat SEO? Mostly Online Pharmacy Affiliate Webstores, Lead Gen Websites from Mortgage & Loan realm use Black Hat SEO to go fly overnight and then end up getting their domains slapped. Switching on to another domain, cashing it out and then another one.
Google has been fighting the spam microsite issue that plagues its Search Engine Result Pages frequently. Whether Black Hat SEO is good or bad, depends on ones perspective and business needs. Black Hat realm has a few aspects which are detested globally.
For instance, some Black Hatters use SQL injection trick to place their links on high PR websites which would otherwise not allow links to these websites. (per Google's Webmaster Guidelines). Its a coding issue which is inherent in Wordpress weblogs where 'comment's section' is exploited and feasted upon by Black Hat SEO experts. To fight this, most of the blogs now allow 'No Follow' links only which restrict link juice to flow to these fly-by-night websites.
A live example of Black Hat SEO can be seen on the following Google's Irish Search Engine Result Pages.Personally, I have no hard feelings for BlackHat SEO or BlackHat PPC until it goes out of the way to hurt other's websites or hampers web surfing experience. Safe Black Hat is an aspect which is now termed as Gray Hat SEO or Gray Hat PPC.
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