Social Media Marketing could be an effective strategy to win your audience and get your branding established. Obama used it effectively via My space and Twitter, but our very own Indian Political Parties have chosen Google Ad Words PPC over Social Media Optimization. Speaking of Mr.Advani and his Bhartiya Janta Party (BJP), the ads can be seen all over the internet where the Google Content Network has its reach.
So the big question is How Effective Really is Social Media Optimization?
We’ll explore it in the following post…
First off, I’d like to ask YOU lot that have you ever used Social Media websites for your Internet Marketing campaign? And If yes, what was the purpose?
Next….
In my opinion.. A Social Media Marketing Campaign is way better than any PPC campaign if you are seeking Brand Building. A PPC campaign (Pay Per Click Campaign) is very monologuish (one way communication) in approach however under a Social Media Campaign you present your website’s link magnet to a super vital audience which has a good probability of providing you conversion and returns through your web platform.
The trick lies in identifying your social media circle. Once you are done identifying your crowd, you must make sure that the link magnet is rightly polarized to attract your audience.
What exactly is a Link Magnet in Social Media Campaign then?
Link Magnet is content / any other media (Videos, Podcasts etc) which is used by the Internet Marketers to bait the right audience. The trick is in keeping the communication open. The bait used to fetch traffic to a web platform must be such in nature that it compells the users to indulge in the discussion. For instance, if I were setting my bait on Twitter for getting traffic to a Real Estate Website, I would have made sure that my tweets look some thing like… Exploring Affordable Housing in Recession? http://Website link.com
One important thing that must be kept in mind whilst carrying out a Social Marketing Campaign is that URL shortners like www.bit.ly , www.tinyurl.com etc play a good role. The reason being:
- URL shortners add a certain element of curosity to your bait = Increased Polarity of Link Magnet.
- They camouflage your websites and keep them from getting banned.
With Social Media Optimization campaign dependancy on the Search Engines certainly zeroes out and there is no need to wait for the latency in the site indexing on the Search Engines if the website is new. If you want quick and easy traffic to your new domain a social media campaign could just do the trick for you.
Getting back to the PPC campaigns… Social Media platforms like Facebook and MySpace have already launched there own PPC campaigns. The good deal about it is that the intelligence and viability of a PPC campaign on a Social Media Website is much more than a PPC campaign on any affiliate network.
If you know that what age group, occupational, behavioral interests your targeted traffic has; then a social media platform can certainly help you to get noticed. Every individual who is active on a social media platform like Facebook etc has enough information left at the disposal of such platforms to use for providing a very effective framework for effective PPC. For instance, if you are looking to pormote your online WWE T-shirt merchandise then a PPC ad on Social Media website would only show on select profiles which have joined WWE community, only!
Neverthless, Social Media platforms still has a long way to go to beat Google Ad Words for PPC. The run for network that Google gives to its users is stretched far and across the internet while Social Media PPC is still in its nascent stage and taps a very limited cult of E-socializers.
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